E3, also known as the Electronic Entertainment Expo, is a premier trade event for the video game industry held every year for developers, publishers, and hardware manufacturer to introduce and advertise their upcoming games and products. But will 2019 be the final year we see this gaming Expo?
Originating in 1995 at the Los Angeles Convention Center – organizers were originally unsure of how successful the expo would be – however, by the end of the convention they had booked most of the space at the center and saw more than 400,000 attendees. Not too shabby.
Featuring announcements from gaming giants for upcoming games and products. It was originally an industry-only event. But with the rise of streaming media, several of the press conferences were broadcast to the public to increase visibility.
And, by 2017, E3 became open to the public for the first time, issuing 15,000 general admittance passes for those who wanted to attend. This year’s E3 is set to be held on June 11th, 2019, with it rumored to be slightly different from previous years. EA recently announced that it wouldn’t hold a traditional press conference. And would opt instead to host several smaller live stream events. While Sony has stated that they won’t be attending the event at all.
However, both Bethesda and now Ubisoft have confirmed their plans to return to E3 – with Bethesda holding their annual press conference on Sunday, June 9th, and Ubisoft on Monday, June 10th. Now, with two of the biggest gaming giants failing to attend – it has posed the question.
Could This Be The Last E3?
Will E3 be the same? Is it dying? Will 2019 be the final year we see it? And the answer to all of those questions, at this moment, is no. Obviously, we’re unsure what the future holds for the gaming expo. And we hope this year’s E3 will provide some insight into the future of the show.
But I can’t help but feel that since the introduction of streaming services to watch the expo. Many gaming giants will slowly pull away from the expo completely, opting instead to do smaller live streams on their own YouTube channels to promote their upcoming games and projects.
For now though – it still seems that most are opting to stick with E3, with it still pulling in a large attendance and viewers around the world. Just because EA and Sony aren’t opting for a traditional press conference doesn’t mean that they’re ending their allegiance with the convention.
We could see E3 return to its typical format next year. But until then, we’re just going to have to be patient, and wait for June 11th to roll around to hopefully answer the press questions we all have.
Do you guys think this year will be the end of E3? Do you think gaming giants will be to pull away and opt for their own live streams?