Disney Plus expected to take up to five years to reach 90 million subscribers, but in just a few weeks it reached 28.6 million.
The Disney Plus fairy tale is perhaps happier than Disney expected. The company had predicted that its new streaming service would reach between 60 million and 90 million subscribers in five years. However, less than three months after its launch, Disney Plus already has 28.6 million subscribers this week, Disney said on Tuesday, February 4, 2020.
The service reached 28.6 million registered users on December 28, less than two months after its launch on November 12.
In comparison, Netflix, the industry leader, has some 167 million subscribers worldwide, 61 million of whom are in the United States. One day after its launch, Disney Plus already had 10 million registered, in addition to having become the most searched term on Google during 2019.
Disney did not clarify how many of its subscribers came through an offer from Verizon, which gave a year of free subscription to users of its unlimited service. But the company did say that the average Disney Plus subscriber paid $ 5.56 a month.
Hulu, a service that operates only in the United States, has 30.4 million subscribers (in November, before the arrival of Disney Plus, it had 28.5 million). Disney offers a package that includes Disney Plus, Hulu and ESPN Plus for the US $13 per month, or the $5 less.
Disney Plus is perhaps the greatest example of a traditional media company that launches with everything to the world of streaming to compete with Netflix, Amazon and new rivals such as Apple TV Plus, HBO Max and Peacock, from NBC Universal. These companies are investing billions of dollars in their services, which will define the future of television.
Disney Plus arrived on November 12 in the United States, Canada, and the Netherlands, and since then it has also launched in Australia and New Zealand. It will arrive in several other European countries on March 24, including Spain. Disney Plus offers content from Disney-owned businesses, including Marvel, Star Wars and Pixar tapes franchises. It also offers programs such as The Simpsons, which he obtained after his purchase of Fox.