The Lego Movie 2: The Second Part had a less than awesome box office debut this weekend. Earning only half as much as the original film.
The sequel opened to an estimated $34-35 million in North America which was well behind an expected 50-55 million.
Back in 2014, The Lego Movie debuted with a huge $69 million. According to box office analysts, blame the movie’s surprisingly soft performance on franchise fatigue as well as a less than inspired marketing campaign.
It’s been five years since The Lego Movie made a big splash in theaters. Warner Brothers responded by plotting two spin-offs, The Lego Batman Movie, which debuted to $53 million domestically in February 2017.
Followed that September by The Lego Ninjago Movie, with a cautionary debut of $20.3 million. According to analyst Jeff Bach of Exhibitor Relations
“I know Warner Brothers didn’t feel like they had to sell the sequel, but the declining grosses for Lego Batman and Lego Ninjago should have been a huge red flag.”
The Lego Movie 2 didn’t lack star power. The animated film sees Chris Pratt, Will Ferrell, Elizabeth Banks, Will Arnett, Allison Brie, and Nick Offerman reprise their roles, while new additions to the voice cast include Tiffany Haddish and Maya Rudolph.